Idris Elba tours SA for Oude Meester
Hollywood actor, musician has been touring South Africa for The Oude Meester Tour also featuring local star Siyabonga Radebe.
The tour kicked off with stunning event at Cape Town’s chic and luxurious The Bungalow on November 10 and was all about celebrating and inspiring South Africa’s young entrepreneurs, creatives and Masters in the Making.
Elba, along side Oude Meester’s first Young Master, Siya Radebe journeyed across the country meeting with some of South Africa’s established Masters, as well as those just starting their journey. From IT expert Matthew Buckland and desinger Zano Skorch to music icon Unathi Msengana,
Elba spent time experiencing the diversity and expertise of some of South Africa’s best talent.
As part of the tour, Elba also visited the AFDA campus in Durban to meet with aspiring film students and to conduct a specialized workshop. This once-in-a-lifetime opportunity for students saw them being able to engage one-on-one with one of the top Masters of his craft. Impressed by what he saw, Elba stated, “SA is on the verge of being the place to film. Great beauty and great actors.”
However, according to Elba and Radebe, it was the unexpected encounters along the way that were truly inspiring. At the exclusive Blue Door Society event in Joburg on November 14, Elba told the story of meeting a 24 year old farmer looking to expand his business. “Here was this young guy, at 24 with so many ideas and plans, and he’s looking to us for inspiration.”
Mentorship and inspiration were the main pillars of the Oude Meester Tour and the Mastery in the Making campaign. Through a range of outreach events, inspiration sessions and Blue Door Society events, the tour was hugely successful in achieving the key vision of the Oude Meester brand.
As Siya Radebe describes, “Many actors may get to co-star with legends such as Idris Elba, but few get the privilege of the mentorshp and advise that I have gotten over the last week.”
For further updates about the Mastery In The Making programme, visit Oude Meester’s social media platforms, www.facebook.com/OudeMeesterBrandy.
Watch the Cape Town launch video:
